A few years ago digital marketing was considered just another marketing fad, which would fade away with time. Fast forward a few years, digital marketing has taken the world by storm. Today, digital marketing has become an integral part of any business and its connection with the customers. How exactly has it become important in today’s marketing world? Let’s take a closer look. You can visit this link to know about what type of Digital Marketing Services we provide.
Businesses have started targeting Social Media Sites Studies have shown that social media websites play a vital role in influencing peoples’ buying decisions with a large number of social media users revealing that they are more inclined to buy products/services advertised on these platforms. As such, several businesses have started adopting digital marketing strategies to target potential customers who use these sites, as this allows them to target a wider range of customers in a place where they want to spend time and money. Small Businesses have started Competing with Giants It is a fairly common story that happens everywhere. Enter a retail giant and a hundred or more local shops close business within a few months. The reason being, these small businesses find it hard to shell out millions on marketing like these giants. Digital marketing, on the other hand, has leveled the playing field for these shops, as well as several small businesses, which could otherwise not compete with giants like Walmart, Amazon, etc. Digital marketing has allowed these small businesses to not only enter the competition but provide a tough fight to bigger businesses as well. And they can do this with a smaller marketing budget than those of bigger companies. Businesses have started being more Target-Oriented Digital marketing allows businesses to reach out to a wider target audience from around the world. Businesses have started using this gift to their advantage by building/repurposing their products/services per their target audience. With digital marketing, they can be laser-focused in their search criteria and narrow down the target audience based on several parameters like education level, profession, goal, buying behaviour, challenge and so on. Communication has become more Personalized Digital marketing has made it possible for businesses to get closer to their customers. Businesses have now started using digital marketing strategies like email marketing to target customers on an individual level. Taking personalization to a whole new level, email marketing allows businesses to communicate more efficiently with their customers, with the latter preferring the same according to statistics. Studies have revealed that people who receive emails from companies feel in control and more comfortable to sign up for newsletters and emails. Sending personalized content to these users helps companies lure them to become loyal customers over a period. Small Businesses are finding it easier to scale up While standard marketing strategies work on the principle of providing effective ROI in direct proportion to the investment, digital marketing techniques are a tad bit different. In addition to offering businesses a clear idea of how much they would be spending on their marketing campaigns, these techniques allow businesses to start small and scale up easily as leads pour in. With digital marketing, businesses have more control over how, when, where and for how long they want to showcase their ads. While they can continue to let their ads run on social media platforms without interfering with them, they can choose to close or re-launch ads that are not productive. The increased probability of instant results has made it easier for companies to adapt quickly to changes in the market, thus reducing costs related to expenditures and lost revenues. Digital marketing has taken the marketing world by storm and is now one of the most preferred marketing techniques. Digital marketing has changed the way companies do business and has provided a fair chance for everyone to benefit from the rich dividends it offers. Article Resource:-https://www.eligocs.com/digital-marketing-how-it-is-changing-the-marketing-world/
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Larvel is a useful PHP development platform for business websites - from simple web applications to complex APIs. This platform offers amazing architecture and a set of libraries for building well-structured codes on different websites.
However, to create multiple websites, a Laravel developer must be aware of how to improve its performance and power of the framework by tweaking certain codes. It is the best PHP Framework to look out for in 2020. If you're wondering how to optimize a Laravel website for fast performance, here are some easy ways and tips to optimize a Laravel website or app without complicating things: 1.Review Libraries A Laravel framework includes a large number of libraries in applications. While libraries ease coding, as well as customization, they may slow down the performance of the website. Therefore, it's important to review libraries and limit them as much as possible. If a Laravel developer feels that the app can be developed without the library, then it's best to eliminate it from config/app.php while speeding up the performance of a Laravel web app. 2.Use Artisan Code Command The performance of the Laravel-based website can be enhanced using the Artisan Code command. It is helpful when a developer is about to create configurations and routes. This command is set up as follows: php artisan config: cache php artisan root: cache php artisan optimize - force The cache helps in loading cache rather than a read object, which further makes Laravel work speedily. After configuring route files, make sure to re-run the Artisan command to let Laravel handle all the changes. Once that's done, it's time to cache user data, settings, locations, etc. to limit the number of SQL queries. 3.Set Queries to Eager Loading Laravel makes use of Eloquent ORM to easily map out all the object models on database tables. With some simple files, one can easily map out the object structure and after that Eloquent manages the entire database interactions like CRUD (create, retrieve, update and delete operations). But this also has a downside to it. The disadvantage is that while handling the database interactions, Eloquent approaches lazy loading. This is because Eloquent cannot retrieve data until it's mentioned somewhere within a code. During the process, it may seem normal to generate more queries but it increases your data that further reduces the performance. So, it's best to set queries to "Eager Loading" to ensure that associated object models are retrieved during a call of any query. Run the given code to convert the lazy loaded query to an eager loaded query: $cars = App\Flat::all(); foreach ($flats as $flat) {echo $flat->owner->name;} Run the following code to reduce the entire process of operation in just two queries: $flats = App\Flat::with('owner')->get(); foreach ($flats as $flat) {echo $flat->owner->name;} 4.Use Less Plugins Laravel also has a vast number of plugins to let users add more features to their web applications. But increased features also increase files and libraries, which further makes the app loading slower. To avoid this issue, you may find out the providers you're loading through a config/app.php file. After that, you must remove the unnecessary files. Laravel also utilizes the composer to manage different components. So, if you cut down a composer.json file, it can eliminate your loading dependencies. 5.Utilize JIT Compiler It is complicated to compile PHP to bytecode. That's the reason the Zend engine executes C routines while interpreting your PHO files. But this makes the loading process slower. Whenever the server runs a PHP file, it's converted to tokens by AST parser to interpret it. This compilation is done every single time; however, the results are similar. But to make your Laravel web app work faster, this compilation must be done once. For this, JIT Compiler must be used to make the process simpler and enable a website or application to work faster. Conclusion Optimization of the Laravel website or application is crucial for all online businesses. By implementing the aforementioned tips, your Laravel developer can easily maintain and create websites that are faster, secure and reliable to your business. Article Resource:-https://www.eligocs.com/tips-to-optimize-laravel-website-or-application-for-fast-performance/ From finding nearby restaurants to B2B marketing, today people depend on search engines to help them with everything. This means no matter what business you run, your target audience is likely to search for your services or products online on search engines like Google.
So, if you want to gain more traffic or audience to your website, you require search engine optimization (SEO). If you’re running an online business, you may have heard of SEO before. But for those, who are not quite aware of why they need SEO for their business, we’ll explain in this article what makes search engine optimization important. Here is a list of some solid reasons why your business needs SEO: 1.It helps you Improve Search Engine Rankings SEO is not a popular marketing trend but, in reality, companies need to invest time and efforts into SEO strategies to improve their search engine rankings. With better SEO tactics, they will be able to drive more traffic to their website. Although SEO practices keep changing over time, its basic foundation remains the same and focuses on building a website that is user-friendly for both business owners and customers. 2.It increases your Business Online Visibility No matter how good your website is on the internet, if your target audience cannot find you in a crowd of search engines, you will lose a lot of business. The major part of SEO is not just to enhance your online visibility but also provide relevant content to your customers. Keep in mind that your visitors are likely to be your loyal customers only if your business website is well-optimized. 3.Even Small Businesses can gain the advantage of SEO All thanks to Smartphones, people can find any business in the world wherever they are. A maximum of Google searches is done through Smartphones today. Moreover, even statistics show that many consumers look for more localized search results. This means that business owners who follow good SEO tactics for the local community can instantly connect their business with their residents while beating other corporations. 4.SEO offers a better user Experience Since every business is competing for better online visibility and organic rankings, only a few business owners realize that they also have to provide optimal user experience to customers. Google has advanced over time to figure out favourable and unfavourable user experiences. Therefore, it has become a crucial element for a website to have a better user experience to rank higher on SERPs. 5.SEO builds Credibility Many internet users focus on organic search engine results and don’t pay attention to paid ads. So, investing in SEO is a good decision not just to improve your search engine rankings but customers also trust your company due to its organic ranking. A good combination of high-quality content and great rankings is important to build a brand that generates a positive response in customers towards your online business. Conclusion Since most people depend on Smartphones today, your business needs to invest in SEO to reach the maximum users. There are more reasons to focus on search engine optimization. But, hopefully, these reasons have helped you understand the importance of SEO, along with right digital marketing, to improve your business. Article Resource:-https://www.eligocs.com/reasons-your-business-needs-seo-or-search-engine-optimization/ CodeIgniter framework is majorly used for developing amazing web solutions with various inbuilt features and high-end security. That's why CodeIgniter Development Services are in high demand by many PHP developers. But to boost the performance of your website, you must be aware of certain tips and tricks of CodeIgniter Framework while developing a web solution. So, without further ado, let's enlighten you about the effective tips that help in improving your website performance with the CodeIgniter Framework: 1.Reduce Server Response Time: Server response time is the time required by a server to respond to a web browser's request. With good CodeIgniter optimization, one can achieve a good server response time. The best web hosting service that makes use of fewer server resources can help you reduce the server response time while improving the overall website performance with advanced CodeIgniter Development Services. 2.Eliminate Unwanted Libraries: You should eliminate all unwanted libraries that could be consuming your extra server space. But you must be careful while removing the libraries, as these must not be used anywhere else. The developers must delete only the unused libraries when moving to a host server. 3.Remove index.php from Website's URL: When using CodeIgniter, index.php is added to the URL by default. But for optimized search engine results, the index/PHP must be removed from the website URL. Otherwise, it may hinder your website visibility on SERPs (Search Engine Result Pages). 4.Store Configurations in the Config Directory: Make a separate file for storing all the configuration options rather than adding difference configuration values for every function. It will help you improve website performance. It might seem time-consuming at first but, eventually, save your time. 5.Careful use of Autoload : It is best to use Autoload to automatically loading resources like helpers, libraries, etc. Meanwhile, one must be careful of overusing it otherwise this could also slow down the performance of a website. Therefore, use it carefully and wisely. 6.Move Application Directory out of the System Folder: By moving the application directory out of the system folder, there is no need to search for the system directory all the time while accessing a model or controller. So, it's best to move the application directory to some other folder for convenience. You may even put both application directory and system directory in a folder so that you don't have to make any changes in future. 7.Make use of Loops Carefully: Sometimes developers use loops to enhance the development process of a website. But one slow operation in a loop can lead to a bigger problem. Therefore, you have to be careful while using loops, as a small problem could lead to major trouble. Therefore, it's best to use expensive loops for avoiding time wastage and solve bulky errors while improving website performance. Conclusion: Using the above-mentioned CodeIgniter tips, one can easily improve a website's performance exponentially. Besides, the developer's knowledge and expertise help achieve the ultimate results in a genuine web solution. Article Resource:-https://www.eligocs.com/how-to-improve-your-websites-performance-with-codeigniter-framework/ Nowadays, you will find web development companies popping up everywhere. Despite the availability of a wide range of mobile applications, the need for web development companies is growing rapidly. Websites that are mobile-friendly have created a new type of audience that loves browsing, using mobile devices only. The problem is that finding good web development companies are notoriously hard to find. If you sign with a company, it can cost you time and money. To avoid this, there are a few things you should consider when you hire a web development firm.
Things to Keep in Mind When Hiring a Web Development Company Here are a few things to keep in mind when you hire a web development firm:
Since most people nowadays use voice search to look for specific products or query on Google or other search engines, having a voice-search friendly website has become very important. This is because it's the future of web search and can help you draw higher traffic to your website in the long run. If your website is not voice search friendly yet, you can follow the given tips to make it more adaptable to the future of web search: 1.Use Long-Tail Keywords and Phrases Gone are the days when you used only three or four-word keywords for good SEO strategy. Today, the focus has shifted from short keywords to long phrases or long-tail keywords. This is because voice searches require more natural use of language than specific keywords. The way we speak to digital assistants is different than how we enter text in Google search. Therefore, using long-tail keywords for voice-search friendly websites has become important today. 2. Optimize Local SEO The voice search is three times more likely to be local in nature. Keeping this in mind, business owners must focus on creating contact information and profiles updated based on local searches. This is because users are more likely to put queries like "where to find the best coffee in New Delhi." So, for a coffee shop owner, it's important to include their cafe's precise location, as well as optimize their website content based on local SEO-based keywords like "best coffee" or "best espresso in New Delhi." 3. Focus on Specific Questions Being Asked in a Conversational Manner Voice searches use the whole sentence; however, these are quite specific in nature. People won't ramble while asking anything to a digital assistant because a specific question will lead to an accurate answer. For instance, if you ask "Find an Indian restaurant near me," with user location, you're likely to get precise results. Therefore, the business owner must optimize their websites for intuitive yet specific queries to gain the attention of larger audiences. This can be achieved by creating a detailed FAQ page using specific long-tail keywords or conversational queries. It would require you to search for the type of questions your target customers are most likely to pose on digital assistants. You must figure out the type of questions your target customers may put on digital searches to make the most of voice-search optimization. This will also help you in creating relevant content that offers specific answers to the customers' queries. Article Resource:-https://www.eligocs.com/is-your-website-voice-search-friendly/ Nowadays, many websites are being made with separate Frequently Asked Questions page. Including this page on a website is important for answering queries of both current and potential customers.
The FAQ page is important for converting your website visitors into customers. This is because the FAQ page helps them to know more about your products and services without even calling or chatting with your staff. It also saves the time of your customer support team. Hence, an FAQ page is essential in websites today to enable you to provide a solution to users by already answering questions that may come to their mind. Benefits of adding FAQ content Here are some reasons to create a separate SEO-friendly FAQ page:
Here are some useful ways to consider FAQ page for improving SEO strategy: 1. Use Long-tail Keywords FAQ pages allow you to use targeted long-tail keywords to rank higher in organic results in Google, as well as other search engines. However, you need to make sure that the keywords used are important and related to your business. You may even use specific tools like the SEM rush for finding relevant keywords, editing them and optimising them from time to time. 2.Create internal Page Links Most answers in your FAQs can be explored and developed to create deeper content to reach different internal pages on your website. Keeping this in mind, you can create blog posts with content where you can add FAQ answers while improving your content marketing strategy. 3.Use Relevant Content For Social Media Strategy With all questions being answered in the FAQ section, it’s possible to create relevant content that helps in improving your social media strategy and brand awareness. For instance, you may create some posts with just an answer for each question to educate and engage the audience. While social media results won’t impact the organic results directly, they play a major role in SEO. 4.Stand Out From Competitors Check your competitors’ FAQ page and see what you like the most in their FAQ page, as well as what keywords they’ve used to get traffic. After that, you have to ensure that your FAQ section is better than competitors to get higher traffic. 5.Make Your FAQ Page Interesting and Fun Try to make interesting FAQ pages with attractive images, videos and GIFs. This will increase users’ fondness, as your FAQ page will be more amusing and entertaining to them. Article Resource:-https://www.eligocs.com/how-your-faq-page-can-help-on-your-seo-strategies/ Elementor is an advanced WordPress page builder, which has been gaining a lot of rave reviews from users. With a slew of unique features, it is a must-try for users wishing to create professional websites easily and quickly. Ever since its launch, Elementor Page Builder has received quite a lot of praise from the WordPress community. That said and done, not a lot of web developers are aware of the existence of such an advanced page builder solution, let alone the fact that it is free. If you are new to Elementor as well, here are some quick facts that would help you understand the page builder better. What is WordPress’s Elementor? Elementor is a free WordPress page builder, which allows users to create visually stunning WordPress websites quickly and easily. The main difference between Elementor and other page builders is that Elementor allows users to reach a very complex level of web design without moving to and fro between the frontend and backend view. In other words, it lets users design their websites live on the frontend. Working Principle of Elementor So how does Elementor work? As a page builder, Elementor replaces your traditional WordPress editor with a frontend, live editor. This allows users to create layouts and designs for your website on a real-time basis without the need to toggle between the editor and preview modes repeatedly. In addition to this, the rich features that come with the page builder allow users to create high-quality websites on their own without relying on CSS or codes and without the help of web developers. Salient Features of Elementor Elementor is the only page builder that offers limitless page design features for users. Most of these features are available with the free plug-in, including a visually striking pre-designed template library, a history feature, a toolset dedicated for mobile editing and dozens of widgets for app creation. Elementor has a very user- friendly interface. It takes only a few minutes for a novice to understand the various elements and features on the page builder. Built with the most up to date technology, Elementor receives regular updates from its creators. This allows the builder to be very responsive, with the widgets optimized for instant function without lag time. Elementor can be used with any existing WordPress theme. Users can choose from a template of rich themes to create stunning themes in no time at all. Elementor is also designed to work with SEO plug-ins like Yoast without any prior setup. Yoast reads the content widgets from the editor automatically, meaning users are well covered when it comes to designing websites cantered on SEO optimization. Elementor also happens to be an open-source page builder. This allows users to extend the page builder with extensions and add-ons. The Elementor API also includes detailed explanations on how to extend Elementor with add-ons/extensions. Elementor is available in two variants, the core plug-in and Elementor Pro. While Elementor’s core plug-in is available free of cost, Elementor Pro, which has been designed especially for professional web designers and companies, is available for a starting price of $49 per year (1 site), $99 per year (3 sites) and $199 per year (unlimited sites). Elementor Pro comes with some additional features like portfolio widgets, live visual form design, custom CSS, global widgets and flexible posts. Installation Procedure Elementor can be easily installed from the WordPress dashboard. The steps include: Clicking on plug-ins on the WordPress dashboard. Clicking on plug-ins, clicking on Add New and searching for Elementor in the list. Installing and activating the plug-in. Clicking on the Edit with Elementor button present at the top of the new page that is opened (this opens Elementor’s live visual editor). Article Resources:-https://www.eligocs.com/things-you-should-know-about-elementor/ The online presence has a huge potential to boost your business, meaning you should utilize it to grow your business. These tips can help you set up and maintain an effective online presence.
In today’s internet-savvy world, online presence has become important for a business’s growth. Around 9 out of 10 users who want to associate themselves with a business turn to Google for information about the same before making their choice. As such, you must set up and maintain an active online presence to boost your business. Accordingly, here are some tips to help you build your business web presence. Tip 1: Work On Your Goals An online presence is not something that can be set up almost immediately. Before actually building your online presence, write down the main reasons why you want to create an online presence. Some of the more common reasons would include:
Tip 2: Set Up A Proper Business Website A professional website is very important for a business and goes a long way in increasing your brand value in the market. An online presence is created solely to make customers come to your website, which reiterates the importance of having a functional and visually pleasing website to welcome them. Rather than creating a website yourself (unless you are a professional web designer), you can consider hiring a professional web developer or web development company to develop your company’s website. This ensures that customers get detailed information about your products and services if they choose to know more about you. Tip 3: Use Social Media To Your Advantage The secret to having a successful online presence is to make proper and complete use of social media and its benefits. While you may feel overwhelmed with the sheer number of social media sites out there, it is really simple to choose the best among the lot for your online presence. Some of the more prominent social media sites used by businesses around the world include Facebook, Twitter and LinkedIn. When creating an online presence in these sites, keep a few pointers in mind. These include:
It is very easy to search for and get in touch with online communities that belong to the same industry or are in the same line of business. Joining these communities enables you to project your brand name and start building relationships which would benefit your business in the long run. Accordingly, it would increase the chances of:
20 years on, JavaScript has been the staple programming language for web development. Let the numbers do the talking. Over 94% of all websites out there are based on JavaScript. Upwards of 89% of websites use this programming language for client-side applications.
JavaScript is a versatile programming language that can be used to develop any web application, big or small, for front end or back end modules. Has this piqued your curiosity? Here’re a few more reasons why JavaScript makes sense for large scale, complex web applications. Multiple Frameworks: With JavaScript, building large scale applications is easy and quick. That’s because of the sheer diversity of JavaScript frameworks and libraries available. Think Ember, Backbone, React, Polymer, Meteor and AngularJS, the developer has ample JavaScript frameworks to choose from. The library options are equally vast, including D3 Js, jQuery, Parsley, QUnit and more. Add to it the widgets, such as DHTMLX, Bootstrap, Dojo Widgets, AngularJS, and more, the developer can execute GUI development rapidly. With such a vast variety of framework and library options to work with, the application can be developed easily and in quick lead times. Immersive User Experience: User experience drives engagement, sales and ROI. JavaScript is best suited for client-side scripting. Here, the code execution happens on the user’s system, not on the server. With server interaction eliminated outright, the processing time is lowered significantly. Plus, the programming language can handle key tasks, including user interaction and browser control. The user, thus, enjoys a swift and immersive user experience that keeps him hooked. Responsive Applications: As mobile searches are steadily going up, the trend of responsive web development gains traction. Mindful of the trend, programmers have to develop large scale web designing web development JavaScript for Large Scale Web Application programming language Web Application; web applications that run smoothly across Smartphones, tablets and PCs. JavaScript keeps them covered here as well. JavaScript is flexible enough to allow for a responsive and scalable design for web applications at scale. The JavaScript-based applications are compatible across web browsers, OS and devices. Reusable Codes: One thing that developers hate the most is writing additional code to further the functionality of the web application. After all, that costs them in effort and time. JavaScript helps them avoid the ordeal. With this programming language, they can simply reuse the code time and again. The code can be reused in across any part of the web application. The developer just requires putting the code in a separate file and save it with .js extension. The saved file can be linked to several pages simultaneously with <script> tag. Article Resource:- https://medium.com/@eligocsseo/why-javascript-makes-sense-for-large-scale-web-application-46ff6222d9b7 |
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